Analysis Hashtag Nielsen White Paper 
Oktopost
JUNE 9, 2020
A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. Give an overview of your social media goals, target audience, competitors, content tactics, custom hashtags, etc. Building Trust.
Sprout Social
APRIL 25, 2022
Instagram ad campaigns generate recall that’s twice as high as Nielsen standards for online advertising. The takeaway: Between sell sheets, case studies, white papers and other marketing endeavors, B2B brands have an abundance of content to work with. Half of all B2B marketing content is created to generate brand awareness.
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