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Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

A couple of years ago I was training a group of marketing professionals about influencer marketing. improved sentiment) More product enquiries, trials Visits to specific landing pages Decision Higher proposal rates from interested prospects Action Higher conversion rates than cold channels Advocacy Referrals from existing customers.

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B2B Employee Advocacy Best Practices

Oktopost

A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. Conduct Social Media Training. Investing in proper training will lead to higher employee retention and engagement. Onboarding & training.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Competitive analysis: How does your brand stack up to the competition? • Sentiment: How much are you willing to automate verse check by hand? You can also ask for training to make sure you’re using all the features to the best advantage. Good rationales, diagnosis criteria and chart analysis.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

How can you “train&# your CEO to use social media productively? Jonas Klit Nielsen advises marketers and business executives to ask critical questions about objectives, targeting, internal resources, synergies with other efforts and more before embarking on a social media strategy. The Maturation of Social Media ROI by Mashable.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

In reality there must be hundreds of firms out there doing social media analysis in some form or another but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the 2+ years of social media data that’s out there. SENTIMENT BASED ANALYTICS.