Five Marketing Metrics that are Definitely NOT “Worthless”
Webbiquity SMM
SEPTEMBER 16, 2013
Simply because a specific metric doesn’t appear on a P&L statement or in an ROI calculation doesn’t make it unimportant. Yes, it’s true that in the final analysis, if a marketing activity isn’t positively contributing to the bottom line, a company shouldn’t be spending time, effort or money on it.
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