Webbiquity SMM

AUGUST 23, 2010

Can social media costs be justified on the P&L, so that as belts get ever tighter in this stagnant economy, these projects and tasks can be spared the budget axe? You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? They get it.

ROI 193

ROI Social Media Vocus Metrics 193

Dave Fleet

SEPTEMBER 28, 2012

What about long-lead sales (as I said in response to last year’s version of this same report, last-click analysis is very flawed - and much social traffic via apps often displays in web analytics as direct traffic, for that matter)? What about cost avoidance? What about customer retention, loyalty and advocacy?

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Convince & Convert

AUGUST 2, 2012

Eric : This stat of the week came by way of Ian Greenleigh of Bazaarvoice , who basically emailed Jay saying, “Hey, check out this data. Eric : You guys are the Biggie and Tupac of market analysis. Eric : I do, I do. I would like to maybe shed some light into the inner workings here at Social Pros. Jay : Uh-oh.

Social Media 115

Social Media Groups Groups Team 115

Convince & Convert

MARCH 8, 2012

A lot of people have bought Facebook ads on a cost-per-click basis so now they’re saying, “You know what? Week after that, Ian Greenleigh from Bazaarvoice is going to be our guest so we’ve got all kinds of amazing things coming up on Social Pros and we thank you for your support. Eric: Yeah.

Company 120

Company Instagram B2B Survey 120

Webbiquity SMM

SEPTEMBER 10, 2012

LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales. Erin is the Chief Marketing Officer for Bazaarvoice , a brand engagement and social data integration platform, in Austin, Texas. Lisa also recently authored a guest post here on web analytics and lead scoring. erinclaire.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257