Adam Sherk

APRIL 17, 2014

There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. The primary focus here is on social media analytics and share count tracking, along with identifying content and topics with the potential to go viral. Real-Time Analytics. Competitive Analysis.

Analytics 240

Analytics Publishing Social Media Tools 240

Adam Sherk

JULY 9, 2013

Mining keyword research, analytics and competitive data to identify new evergreen content opportunities does not always get the attention it deserves from busy editorial teams, despite this being an area with considerable upside for publishers. Evaluate further by examining keyword difficulty and doing some basic competitive analysis.

Research 183

Research Content Hitwise Adwords 183

Adam Sherk

SEPTEMBER 11, 2012

SEO missteps from well-intentioned editorial and marketing teams are just a common, which is why ongoing training and oversight are needed. Analytics and reporting are critical. Enterprise SEO is as much about project management and interdepartmental coordination as it is about analysis and solutions. “Dyn-o-mite!”

SEO 173

SEO Wikipedia Project Creative Commons 173

Adam Sherk

OCTOBER 6, 2010

Now the focus is decidedly more tactical with sites looking to understand how to maximize the benefits of their efforts and better integrate them with other marketing initiatives. That’s not an easy question to answer without having access to each site’s analytics data and knowing their goals and objectives.

Sites 176

Sites News Postrank Engagement 176

Adam Sherk

MAY 1, 2012

The technical, editorial and marketing teams are trained in SEO best practices and are integrating them into the daily workflow. I’ll leave the in-depth answer to the analytics experts and Excel ninjas out there (along those lines a good recent post is Ian Lurie’s SEO Analytics, Middle Earth-Style ).

Metrics 164

Metrics SEO Publishing Analytics 164

Adam Sherk

MAY 17, 2010

Only the news organizations themselves can fully answer that question; their own analytics data combined with internal estimates of the value of fans and various actions will paint the clearest picture. Additional Notes I also wanted to point out a few things that I noticed while doing the analysis.

Sites 167

Sites News CPM Facebook 167