Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. For example, the benefit of using a professional tool such as Alterian SM2 is that it shows the distribution of conversations across all channels. Don’t forget to search for your competitors, and your industry at-large. She also blogs at [link]. Brands have realized that social networks offer an opportunity to interact directly with consumers. Each can be drilled into and examined in detail. So why bother? MORE >>

Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Social Media: Will Be Focus of B-to-B Marketers in 2010 According to a recent study completed by Alterian in their 2009 annual survey ( get the full report here ), social media will become the focus of marketers in 2010. Commenting on the survey results, Alterian CEO, David Eldridge, said, “2010 marks the start of the digital decade for marketing. The survey covered 1068 marketing professionals. take my survey [link]. MORE >>

Late last year Alterian surveyed 1,462 marketers around the world at various industry event for their eighth annual survey. The basic question was: How engaged is your brand? Respondents in this survey agreed with other surveys which found that expectations were that marketing budgets would. Email marketing Social media marketing email marketing engagement segmentation social media marketing MORE >>

General The Social Media Monitoring Industry Meets Social CRM Head on By Luke Brynley-Jones ⋅ September 21, 2010 ⋅ Email This Post ⋅ Print This Post ⋅ Post a comment ⋅ Tweet This When I hosted Monitoring Social Media 09 in November last year, attendees were asking the same few questions: “what are the best tools for listening to our customers?” year on and the social media monitoring industry has dramatically developed. and “how can we use social media to protect our brand and reputation?” Look out. Here comes the early majority. CRM [link] [.] MORE >>

Using a proprietary conversational analytics engine, Buzzlogic helps its customers understand the mindset of the most influential players in a particular industry. TNS Cymfony – a Kantar Media company, TNS Cymfony provides customers with market influence analytics – some of the best analytics in the industry. Alterian SM2 – formerly Techrigy SM2, this social media monitoring and analysis tool was designed with marketing departments, and public relations companies in mind. are having a major influence towards the online perception of your brand. Digg this! MORE >>