Alterian Communities Information Report 
Dave Fleet
JULY 5, 2010
First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. Acquired by. Jive Software. January 2010. February 2010.
Bill Hartzer
MAY 26, 2010
Maestro, TNS Cymfony’s third generation listening and influence driven platform, makes integrating innovative technology with expert analysis easy, yet provacatively informative by helping to identify the people, issues, and trends impacting business – both online, and off.
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Webbiquity SMM
MAY 3, 2011
She’s an informative and prolific Twitterer, and active in Twin Cities social media. Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. Entertainment Network. Amy Nelson. AmyPioneerPress. Ardath Albee.
Proactive Report
FEBRUARY 3, 2010
According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Marketers must move from a focus on siloed campaigns to an emphasis on listening to, and communicating with, consumers. They want the information delivered through multiple channels in the most relevant, personal and customized way possible. (Do
Proactive Report
FEBRUARY 3, 2010
According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Marketers must move from a focus on siloed campaigns to an emphasis on listening to, and communicating with, consumers. They want the information delivered through multiple channels in the most relevant, personal and customized way possible. (Do
Webbiquity SMM
SEPTEMBER 12, 2011
Influential voices like Olivier Blanchard and Jacquie McCarnan present formulas and methods for ROI calculation, while Steve Goldman contends that social media ROI can’t be measured in isolation, and Jackie Cohen reports that more than a third of CMOs still have no idea whether or not social media marketing is producing any ROI.
Convince & Convert
FEBRUARY 23, 2010
Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs.
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