Absolute PA

FEBRUARY 20, 2014

This is what marketers mean when they say: provide value for your audience. One of my other favourites is Alltop. Alltop is like an online magazine rack featuring some of the best blog sites neatly categorised in easy to find topics. Go over to Alltop now and watch the short video on this page: About Alltop.

Alltop 98

Alltop Education Resources Strategy 98

Convince & Convert

MARCH 25, 2012

Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. Instead, he links to his own Alltop website , where he excerpts the original content and then includes a link for the “rest” of the story. Each of these Alltop pages include five banner ads.

Social Media 167

Social Media Strategy Alltop ROI 167

Convince & Convert

MARCH 25, 2012

Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. Instead, he links to his own Alltop website , where he excerpts the original content and then includes a link for the “rest” of the story. Each of these Alltop pages include five banner ads.

Social Media 165

Social Media Strategy Alltop ROI 165

Webbiquity SMM

FEBRUARY 21, 2012

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Online tools / apps.

B2B 190

B2B Social Media Alltop Marketing 190

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Webbiquity SMM

JANUARY 10, 2011

Founder Mark Zuckerberg was TIME magazine’s person of the year , was interviewed on 60 Minutes simultaneously with new features being rolled out on the platform, and had a movie made about him and Facebook’s beginnings. So how does a marketer capitalize on this unruly and ever-changing platform to drive business results?

Facebook 210

Facebook B2B Privacy MySpace 210

Webbiquity SMM

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. These writers face the same challenge.

Content 60

Content B2B Marketing Hubspot 60