Akamai Marketing

article thumbnail

The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.

Akamai Marketing

The cost of the campaign was approximately $350,000 with Marriott covering hotel expenses and partner Hawaiian airlines covering flights. What’s your social currency? The group got lots of together time as they moved along middle America on a 45-foot bus.

Eventful 100
article thumbnail

Social Media During Emergencies

Akamai Marketing

Some thoughts about social media during emergencies and disasters. The feeling of helplessness is overwhelming; social media kept me connected and as importantly let people know I was safe. I was shocked to see that there was no training built into the class about using social media during a diaster.

article thumbnail

Klout and Kred – Social Influence Comparison

Akamai Marketing

Recently, several high profile social media people have removed themselves from Klout all together. I tested this out awhile back and added the fact that I was Chapter President of Social Media Club Hawaii (SMCHI) to my offline Kred. Another interesting component of Kred is the attempt to integrate offline influence.

Klout 177