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United Airlines Takes Flight on Social Media: How They’re Changing the Game

Bill Hartzer

In an era where digital presence is more critical than ever, United Airlines is defying expectations and setting new standards on social media. The airline has taken a bold leap, shifting from its traditional corporate image to a more dynamic, creator-driven approach.

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What sets Social Selling apart from Social Media Marketing?

Oktopost

Want to hear more from renowned B2B marketing leaders? Social selling is not social media marketing. While both strategies aim to connect better with customers through personal relationships that build revenue, social selling is more one-to-one rather than one-to-many. Catch all episodes here. Meet Jamie.

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Which Airlines Are Most Responsive On Twitter?

The Realtime Report

Which airline brands are the most responsive on Twitter? New data from SocialBakers looks at the difference between the amount of answered and unanswered questions – on Twitter only – among major airlines. American Airlines is well in the lead, with 9,058 questions answered.

Airlines 178
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7 ways to use social media for market research

Sprout Social

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 143
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Ryanair’s Social Media Strategy: Driving Engagement With Humour

Keyhole.co

Thanks to its relentless perseverance and budget pricing model, the brand is now Ireland’s biggest airline and operates over 500 planes. The low pricing model aside, Ryanair does not mind using out-of-the-box marketing strategies. However, the brand did not rely on that factor alone where marketing campaigns are concerned.

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3 ways to adapt content for the era of social media entertainment

Sprout Social

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly.

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Southwest Airlines: When Offline Meets Online

Direct Marketing Observations

There was a time when Southwest Airlines were the darlings of social media. However, Southwest Airlines notwithstanding, employees far and wide, seemed to have never received the memo about the impact of social and digital within the organization. The airlines tries to make it right and apologizes.

Airlines 138