Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. Comprehensive. With over 3.6

Research 144

Research Social Media Airlines Marketing 144

Sprout Social

MARCH 16, 2023

For example, maybe you’re completely loyal to the airline whose customer service rep magically found you the perfect flight. Even in the face of price increases and flight cancellations, you’ll never book with another airline again. Voice of the customer data Social media could be described as the world’s largest focus group.

Metrics 102

Metrics Social Media Sentiment Airlines 102

ProBlogger

JANUARY 30, 2011

That’s what focus groups have become, haven’t they? “Do Would you go on vacation with this airline?”. Every quarter, I send my customers an updated digital file that highlights new industry trends and developments. than “will you buy?&#. Do you like this new and improved artisan sandwich? How ‘bout this car?

Buy 46

Buy eBook Compete Small Business 46

Convince & Convert

MAY 18, 2012

Jay : I mean it’s a focus group of one at that point, is it not? It’s kind of the same societal trend, not to turn this into a sociology dissertation, but it is sort of an acceleration of expectations, an acceleration of sort of growing up, I guess, both for people and for companies.

Yahoo 115

Yahoo Yammer Social Media Software 115

Hootsuite

MAY 16, 2023

From qualitative analysis, you’ll learn what hashtags and trends people associate with your brand. That one interaction became a free focus group, advertisement, user-generated content, and customer testimonial. Remember the viral video of security officers dragging a United Airlines customer off of an overbooked plane?

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Idaconcpts

AUGUST 9, 2010

Today I wanted to point out the important trend that consumers expect that every service category has more and more in common. Take a look at this testimonial from a participant in a focus group on airlines: You know, I have a dry cleaner at the end of my street. “No problem&# , he says.

Airlines 117

Airlines Wireless Insurance Technorati 117