Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 144

Research Social Media Airlines Marketing 144

Sprout Social

MARCH 16, 2023

For example, maybe you’re completely loyal to the airline whose customer service rep magically found you the perfect flight. Even in the face of price increases and flight cancellations, you’ll never book with another airline again. Voice of the customer data Social media could be described as the world’s largest focus group.

Metrics 102

Metrics Social Media Sentiment Airlines 102

ProBlogger

JANUARY 30, 2011

That’s what focus groups have become, haven’t they? “Do Would you go on vacation with this airline?”. Businesses tend to forecast and allocate advertising monies based on consumer feedback, which is unfortunately more “do you like?&# than “will you buy?&#. Do you like this new and improved artisan sandwich?

Buy 46

Buy eBook Compete Small Business 46

Idaconcpts

AUGUST 9, 2010

Back in the 1970′s and 1980′s every service category had its own rules of engagement with its consumer: car dealers treated you one way, fast food treated you in its own fashion, airlines were airlines, and son on. – Consumers were ok with this idea and generally accepted it. “No problem&# , he says.

Airlines 117

Airlines Wireless Insurance Technorati 117

Hootsuite

MAY 16, 2023

That one interaction became a free focus group, advertisement, user-generated content, and customer testimonial. Remember the viral video of security officers dragging a United Airlines customer off of an overbooked plane? The brand listened, updated the bottle, and the TikToker shared the story.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Convince & Convert

MAY 18, 2012

Jay : I mean it’s a focus group of one at that point, is it not? I see so many tweets about horrible airline experiences, or so many things like, “Oh my God, this new record is the best thing ever,” that I almost don’t even listen to them anymore. Editor’s Note: It was formerly Big Fuel).

Yahoo 115

Yahoo Yammer Social Media Software 115