Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 144

Research Social Media Airlines Marketing 144

Sprout Social

MARCH 16, 2023

When you think about social media customer service , there are probably two encounters that come to mind: the best experience a brand ever provided…and the worst. For example, maybe you’re completely loyal to the airline whose customer service rep magically found you the perfect flight.

Metrics 102

Metrics Social Media Sentiment Airlines 102

Hootsuite

MAY 16, 2023

Jeff Bezos is credited with saying “Your brand is what people say about you when you’re not in the room.” It’s about listening to what customers say, learning from their feedback, and responding in a way that builds trust in your brand. It includes ways to humanize your brand and promote the positive vibes your fans share.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

ProBlogger

JANUARY 30, 2011

That’s what focus groups have become, haven’t they? “Do Would you go on vacation with this airline?”. Plus, it maintains my personal brand awareness among my clientele in a most personal manner. than “will you buy?&#. Do you like this new and improved artisan sandwich? How ‘bout this car? Pretty isn’t it?

Buy 46

Buy eBook Compete Small Business 46

Idaconcpts

AUGUST 9, 2010

I’ve been reading “Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders&# by Adam Morgan, and as any AdWeek publication, it is a wonderful and captivating read filled with a lot of actionable insights. – Consumers were ok with this idea and generally accepted it. “No problem&# , he says.

Airlines 117

Airlines Wireless Insurance Technorati 117

Convince & Convert

MAY 18, 2012

If you ask me, “Hey, is this brand new sort of a mineral that we discovered in a mine in Botswana a fad?” Jay : I mean it’s a focus group of one at that point, is it not? Look, I don’t know anything about a lot of things. ” If it’s a fad, I have no idea.

Yahoo 115

Yahoo Yammer Social Media Software 115