Mindjumpers

MAY 24, 2012

We are happy to list the winners of Bees Awards 2012: Best Use of Micro-Blogging Platform – Twitter Army by Joe Public. Best Use of Social Media Platform - The Generous Store by Anthon Berg by Robert/Boisen & Like-minded. Best Relationship with Blogs – Prius Inspired Bike by Saatchi & Saatchi LA.

Social Media 213

Social Media Social CRM Airlines Guidelines 213

Convince & Convert

AUGUST 10, 2010

Personally, I had a problem with an airline recently. Knowing whether to respond to or ignore negative comments on a blog? McCann , Viral Heat Did you enjoy this blog post? But now, it’s not based on assumptions, we can categorize based on real data. I called and emailed, and received no response. Customer service?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Firebelly

NOVEMBER 15, 2012

Social media is easy for companies that produce soft drinks and TV shows. But not so much for airlines, phone companies, B2B companies and retailers. . Recently, Oracle, the company that bought Vitrue and Involver, tried to sneak a middle of the night migration of all these fans onto a brand new Oracle social page.

Social Media 241

Social Media Hotels Retail Airlines 241

Convince & Convert

SEPTEMBER 11, 2011

Yet we’re not writing blog posts about Nielsen being an abomination. You think Southwest Airlines would have liked a data feed that automatically appended Klout scores to passenger manifests before they kicked Kevin Smith off a flight? Number of Nielsen households among them? That’s not math, that’s folly.

Klout 159

Klout Nielsen Influencer Social CRM 159

Convince & Convert

APRIL 28, 2010

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Fly more miles, get priority seating on an airline. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. 6 Required Competencies for Social Organizations [link] – via @stuartfoster [link] Rachel McRoberts Hi Jay!

Compete 115

Compete Conference Organization Social CRM 115

Convince & Convert

APRIL 12, 2012

The case in point that I thought of when I read through this and read the blog posts online was that I thought about my Twitter audience and how much they complain about flights. Jay : To Eric’s point, I think you were probably listening to his run down of this week’s social media stat of the week. How do you staff that?

Hotels 118

Hotels Instagram Authentication Social Media 118