Convince & Convert

AUGUST 10, 2010

Personally, I had a problem with an airline recently. Knowing whether to respond to or ignore negative comments on a blog? McCann , Viral Heat Did you enjoy this blog post? But now, it’s not based on assumptions, we can categorize based on real data. I called and emailed, and received no response. Customer service?

Social CRM 134

Social CRM Influencer Klout Social Media 134

Firebelly

NOVEMBER 15, 2012

Social media is easy for companies that produce soft drinks and TV shows. But not so much for airlines, phone companies, B2B companies and retailers. . Recently, Oracle, the company that bought Vitrue and Involver, tried to sneak a middle of the night migration of all these fans onto a brand new Oracle social page.

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Social Media Hotels Retail Airlines 241

Convince & Convert

SEPTEMBER 11, 2011

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. Number of Nielsen households among them? Damn right they would.

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Klout Nielsen Influencer Social CRM 161

Convince & Convert

APRIL 28, 2010

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Fly more miles, get priority seating on an airline. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. 6 Required Competencies for Social Organizations [link] – via @stuartfoster [link] Rachel McRoberts Hi Jay!

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

JUNE 8, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Ready for the Opportunity Economy?

Social Media 129

Social Media Foursquare Consultant Airlines 129

Convince & Convert

APRIL 27, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why Are Companies Not Valuing Judgment As A Critical Element The More Things Change, The More Things Change Is Starbucks the Most Dangerous Competitor to Facebook?

Social Media 133

Social Media Strategy Airlines Types 133