article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. Eventually, I hope.

article thumbnail

Moving From Back Pats to Business, Social CRM Is For Real

Convince & Convert

But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data. BILLION dollars on Radian6 , Buddy Media , Vitrue , and Collective Intellect because they thought they could be the long-term kings of custom Facebook tab deployment? companies) small business market.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Fight for the Future of Influencer Analytics

Convince & Convert

The biggest problem with this entire field of inquiry is that it often confuses “influence” and “audience” Influence isn’t about eyeball aggregation, and what businesspeople care about (or should) is how effective the person in question is at DRIVING ACTION amongst the people to whom they are connected.

Analytics 139
article thumbnail

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. Doesn’t cost them much to assist others, and they reap many return benefits.

article thumbnail

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

I am going to give you a short synopsis of each firm taken directly from the notes I took during my conversations with them and I broke them up into 5 categories: Free monitoring services, Paid monitoring services, Sentiment based analytics, Aggregators of aggregators, and Beyond sentiment analytics firms. FREE MONITORING SERVICES.

article thumbnail

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

To help out, Sean Horrigan has compiled this glossary of social media terms from aggregator, blogs and crowdsourcing to thumbstream, widget and wikis. A quick list of eight leading monitoring tools, from Alterian and Radian6 to UberVU and Sysomos. 7 Social Media Aggregation Tools To Simplify Your Streams by Social Media Today.

article thumbnail

Book Review: The Social Employee

Webbiquity SMM

Treating customers well produces an army of advocates, with far greater credibility and at far lower cost than traditional advertising. The brand has since designed over 300 monitoring categories in order to aggregate information by product line, customer segments, and various business functions.

Review 205