Convince & Convert

AUGUST 10, 2010

We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant. RK : Measuring social media’s direct impact on sales. Raj Kadam : The question we ask is whether the specific data is useful to marketers.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

SEPTEMBER 7, 2010

That’s like finding a better way to punch people in the face&# is one of the more memorable examples of his outlook. His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

FEBRUARY 19, 2010

I’ve been talking a lot about the integration of email and social media , and this is another example of using cross-functional technology to build content creation and deployment synergies. FB-Fans anzubieten [link] [link] Brian Donnelly Cool way to aggregate your social feed/noise. This, I'll try.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

JULY 21, 2010

If your team uses social media at work, particularly for clients, you’ve got to have a policy. Todd Defren and Dell have both shared excellent examples to build from. The FTC encourages social media policies be in place and reviewed. Know the limitations and the extent here.

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

MARCH 25, 2010

At the most granular, day-to-day level, this necessitates visiting your various outposts and your social media hub , determining your progress on each, and graphing it out over time. Or, you could just use Swix, the super slick new social media scoreboard that just works. Need to see the increase in Twitter followers over time?

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Maybe you guys have other examples where that is not so. “Overcoming purchase objections with social content&# would probably have been better. an audience.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

MAY 17, 2012

Are you using your competitors as examples for what you should do? Cons: It takes a while for them to aggregate content, and not all past content is aggregated. Pros : Supports Facebook, Twitter, LinkedIn, Blogs (WordPress, Blogger, Tumblr, Typepad, Squarespace, Drupal), Flickr, Bit.ly, YouTube, and reviews sites like Yelp.

Social Media Management 162

Social Media Management Small Business Social Media Tools 162