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What A CMO Wants. What A CMO Needs.

Twist Image

Our good friends over at Bazaarvoice decided to take a swipe at this question, and released the results in a nine page (and free!) This is the second time that Bazaarvoice has conducted this survey with The CMO Club and in that short time, the attitudes of the CMO towards Social Media is already starting to change and take shape.

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Either on-site, social media, Google or third-party review aggregators. Review aggregation sites are crucial for software brands, as is Google search. When customers share photos of their photos, experiences or purchases. Typically, these posts are attached to brand @mentions and hashtags. Blog posts , press mentions and earned media.

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All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. These tools usually also aggregate and display all of the UGC content in one place to act as a landing page for your campaign. Brands see a 78% lift in conversion rates when customers interact with UGC.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. Metrics like aggregate daily comments and likes per page and per post, and things like that.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. Metrics like aggregate daily comments and likes per page and per post, and things like that.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Bazaarvoice). Q1: We’re talking today about social aggregation. What exactly is social aggregation and how does it fit into Digital PR? . There are many ways to aggregate and inject social media content that go beyond just one social hub though. How can using aggregated UCG drive people down the sales funnel?

UGC 40
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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Bazaarvoice). Q1: We’re talking today about social aggregation. What exactly is social aggregation and how does it fit into Digital PR? . There are many ways to aggregate and inject social media content that go beyond just one social hub though. How can using aggregated UCG drive people down the sales funnel?

UGC 40