Convince & Convert

AUGUST 10, 2010

We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant. However, I think that there may actually be something to this whole idea of influence and how to find the influencers. If it’s not, then we don’t.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

SEPTEMBER 7, 2010

(The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

FEBRUARY 19, 2010

How can you make use of NutshellMail to simplify your social media chores? Thanks for tip, try to get to sleep now… Regards, Mark van Horik SYNERGY4 @synergy4 [link] Carlos Enrique Ortiz How to see diferent accounts (twitter, facebook, emails) in just one email account. Kanälen per Mail zu erhalten o.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

MARCH 25, 2010

At the most granular, day-to-day level, this necessitates visiting your various outposts and your social media hub , determining your progress on each, and graphing it out over time. Or, you could just use Swix, the super slick new social media scoreboard that just works. Need to see the increase in Twitter followers over time?

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

JULY 21, 2010

link] Alirio Pirela How to avoid a social-media lawsuit [link] [link] Grapevine Marketing RT @jaybaer: Protecting Yourself From Social Media Lawsuits [link] [link] Lee J Hopkinson Interesting article on things to consider about your IP (intellectual property) on social networks. Will they pursue you? Generally not.

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Stelzner How to use FAQs to drive social sales (great tips!)

FAQ 137

FAQ Content Consultant Social Media 137

Webbiquity SMM

DECEMBER 4, 2012

Tools guru-ess Ann Smarty shares a dozen helpful “cheat sheets,” which “are basically infographics that can give a user a simple rundown of various features and how to use them.” Slideshare: The B2B Social Media Powerhouse by Heidi Cohen. Five Ways Social is Shaping your B2B Customers by LinkedIn Today.

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Social Media Resources Tips Policies 213