Razor Social

MARCH 30, 2016

Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. You’ll want to own the conversation online related to your products and services in comparison to your competitors. Talkwalker offers an enterprise-monitoring solution but it also has a free alerts application.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Buzz Marketing for Technology

DECEMBER 12, 2012

And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. While mobile commerce stats have been rising for quite some time, many retailers have yet to nail its optimal experience. Posted in Customer Experience eCommerce Mobile.

Mobile 197

Mobile Cost Retail comScore 197

Convince & Convert

AUGUST 10, 2010

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant. Customer service?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

AUGUST 19, 2012

Klout (and its main competitor, Kred ) are trying to determine how influential a person is in comparison to other persons, and as a secondary data point how influential that person is about particular topics. Very easy to integrate into other applications. Very useful for head-to-head comparisons. Fair enough. Very easy to use.

Analytics 137

Analytics Influencer Klout Vocus 137