Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. (click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 140

ROI Social Media Social CRM Survey 140

Convince & Convert

AUGUST 2, 2012

Today’s stat of the week comes from the CMO Club , which is a pretty well-known marketing organization, basically did a member survey. One of the workflows that we found, Jay and Eric, is – I’ll just give you a sample. Thank you, Ian, for the great suggestion.

Social Media 115

Social Media Groups Groups Team 115

Webbiquity SMM

JANUARY 17, 2011

Marketing Salary Survey: Social Media Marketing by Aquent. According to an ExactTarget survey, Twitter users who follow a brand are more than twice as likely as Facebook users who “like” a brand to say they are more likely to purchase from the brand after becoming a social media follower. How much are you worth? by eMarketer.

Research 210

Research Social Media B2B Marketing 210

ProBlogger

DECEMBER 10, 2014

At least 72% of people surveyed by HootSuite state that they are likely to buy from a company they first interacted on Twitter, for instance. Cyfe also plugs into campaign data from Google Adwords, Bing Ads, Yahoo Advertising, retargeting networks, and with Facebook paid campaigns. There’s also a 30% in unsolicited recommendations.

Social Media 54

Social Media Metrics Class HootSuite 54

Webbiquity SMM

MARCH 27, 2013

Writing that “LinkedIn ads are very similar to those you create on AdWords or AdCenter, but with the added bonus of specific targeting options not found in the other ad campaign media,” Lee Rush Schwartz steps through the six elements of ad targeting on LinkedIn. ” 4 Ways to Stand Out on LinkedIn by LinkedIn Blog.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

ProBlogger

APRIL 13, 2016

Study samples from the big name blogs to get a feel for writing style – Lifehack, Lifehacker, Buzzfeed, Huffington Post – you’ll get the idea. Check out Google AdWords , io , or other keyword planner sites. If your post is all about a survey or a poll, of course it will be shorter. Pick a topic and try writing in the same style.

SEO 20

SEO Education Blogger Research 20