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How to Select an Interactive Marketing Agency

Techipedia: Tamar Weinberg

A couple of side notes: First, a quick definition of terms : An interactive agency is one that provides a full suite of digital services that typically includes SEO, paid search advertising, email marketing, social media, mobile marketing, and branding support. Follows industry best practices. Ongoing education.

How To 166
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Share of voice: Measuring it for social media, PPC, SEO and PR

Sprout Social

Do people consider your company a leader in the industry? Share of voice is a measure of the market your brand owns compared to other brands in the same industry. Which brand is dominating the conversations in your industry? First, you need a list of main keywords relevant to your industry. What is share of voice?

SEO 144
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10 PPC Blogs Every Marketer Should Read

Convince & Convert

But with a mediocre skill set and near zero understanding of the industry, I failed. iSpionage is a search marketing competitive intelligence provider. The blog offers valuable insights and strategies for Agencies to quickly optimize on SEO, AdWords, and other PPC campaigns using information from their top competitors.

Adwords 60
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Women in Blogging: 125 Fearless Female Bloggers

Kikolani

When it comes to lists of leaders in the tech industry, there is usually always one person who notes the lack of women appearing in them. I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. And it’s no surprise they notice. Lisa Barone.

Blogger 168
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What Bubba Gump Shrimp Can Teach You About Social Media

Convince & Convert

It kind of gives them a slingshot effect in terms of competing, eventually, with Google AdWords. In many cases, you just see one ad, one promoted tweet per keyword per search. But that obviously won’t be able to work forever, the same way AdWords has 2, 5, 10, 50 different ads running at a time. Eric : Exactly.

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Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

Todd details 10 great tips, including registering your name on every social network, getting interviews, and speaking at industry events. Why the PageRank Toolbar is Killing the SEO Industry (Search Engine Roundtable): Barry Schwartz argues that if PageRank were removed, then the whole landscape of SEO would change.

Marketing 144
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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

PPC Marketing & Paid Search. How to Use Google AdWords to Reach the People Who Didn’t Click on Your Ad : This is called remarketing and is a brilliant use of banner ad campaigns — stalking! Hint: it’s in the approach and communication, not in the fact that viability isn’t possible in some industries.

Marketing 264