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A digital media framework for smart marketing communications

Sherrilynne Starkie

Everything is being driven by mobile. Now, in the digital context, the definition of Earned Media it is much broader. We also recommended Google AdWords. The number of minutes each of us spends each day online up one 119 per cent since 2011. This upward trend is being driven by the adoption of smartphones. In Summary.

Marketing 199
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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Mobify Given the huge uptake in mobile web use , you know by now that if your site isn’t optimized for mobile devices, you are likely missing out on opportunities left and right to connect with your audiences. However, you definitely need the time and resources to both to apply for the program and implementation.

Tools 247
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How to Select an Interactive Marketing Agency

Techipedia: Tamar Weinberg

A couple of side notes: First, a quick definition of terms : An interactive agency is one that provides a full suite of digital services that typically includes SEO, paid search advertising, email marketing, social media, mobile marketing, and branding support. Web development could be part of the mix, but not necessarily. Credentials.

How To 166
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Interview With a Small Business Owner Crushed by Google

Bill Hartzer

The majority of my sales coming from organic search engine traffic with a small percentage coming in from the Google AdWords campaigns I had been running. A simple definition would be: It’s a symbol, word, or words that are legally registered with the USPTO (USA) or established by use as representing a company or product.

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How Businesses like Sylvan Learning Center and Computer Explorers.

Saying It Social

Foursquare awards points and badges when users check-in at locations (check-ins can be done via a mobile phone with internet access or a computer). While I’ll admit not all businesses fit into the Foursquare model, there are some business that may think that they don’t but could definitely use it with a bit of creativity.

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How to Get People to Your Social Sites and Keep them Coming Back.

Saying It Social

Daryl Johnson definitely deserves a shout out for this can’t-hardly-miss Twitter billboard. We haven’t seen too many of these, but as mobile becomes more and more popular there will be a lot more popping up. Go BIG with a billboard! No matter when you drive by this tweeting billboard it will say something different.

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Why Social Media Is So Important for Your Business in 2014

yMarketingMatters

Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix. These are the definitive benefits of social media marketing that are listed: Increased exposure. Facebook averages 945 million monthly active mobile users. Mobile Marketing.