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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

Most marketing teams don’t have the luxury of waiting that long in order to see results, which is where a paid media campaign can help. Because Google now places ads at the top of the search results pages, you can buy your way to the top of the page with an AdWords ad campaign. Which strategy is better?

SEO 239
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How to Select an Interactive Marketing Agency

Techipedia: Tamar Weinberg

A couple of side notes: First, a quick definition of terms : An interactive agency is one that provides a full suite of digital services that typically includes SEO, paid search advertising, email marketing, social media, mobile marketing, and branding support. Web development could be part of the mix, but not necessarily.

How To 166
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). ( B2B Lead Blog ).

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

How are consumers and b2b decision makers using social media in their buying processes? Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. 80% of Twitter use is on mobile devices. How do the audiences differ across various social networks?

Research 210
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A Guide to Conversion Rate Optimization Tool Categories

Razor Social

A/B testing, page level targeting, mobile-specific popups, and analytics that show you how well your forms are performing. It comes with a library of nicely designed form templates to get you started, and the forms you build will work equally well on desktop and mobile. It’s feature-rich, yet pretty easy to use.

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What Bubba Gump Shrimp Can Teach You About Social Media

Convince & Convert

It kind of gives them a slingshot effect in terms of competing, eventually, with Google AdWords. In many cases, you just see one ad, one promoted tweet per keyword per search. But that obviously won’t be able to work forever, the same way AdWords has 2, 5, 10, 50 different ads running at a time.

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Women in Blogging: 125 Fearless Female Bloggers

Kikolani

Her blog, She Geeks , covers education, mobile, social media, web, and technology. Her blog, Digital Shenanigans , covers online reputation management, paid search, social media, and more. Her blog, A Digital Girl , covers social strategy, Twitter, technology, mobile, and more. Follow her @conniefoggles on Twitter.

Blogger 168