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Panda vs eBay — Don’t Poke The Bear

Small Business Mavericks

In regard to AdWords — here are my thoughts on that portion of the article: If you are going to run an AdWords campaign but not manage it properly, you should not be surprised that it does not work. eBay created a major AdWords campaign that was by all accounts completely spammy. Moral: don’t be spammy.

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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

Most marketing teams don’t have the luxury of waiting that long in order to see results, which is where a paid media campaign can help. Because Google now places ads at the top of the search results pages, you can buy your way to the top of the page with an AdWords ad campaign. Which strategy is better?

SEO 239
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How to Select an Interactive Marketing Agency

Techipedia: Tamar Weinberg

A couple of side notes: First, a quick definition of terms : An interactive agency is one that provides a full suite of digital services that typically includes SEO, paid search advertising, email marketing, social media, mobile marketing, and branding support. Web development could be part of the mix, but not necessarily. Credentials.

How To 166
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). ( Think AdWords isn’t important? e-Strategy Trends ). Earnest Agency ). 3 SEM Facts.

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The Convergence of Search and Social Part 5 – Paid Media’s Place

Josh S Peters

These are really just “subcategories” and can be placed under paid, owned, or earned. Paid is anytime you pay to leverage a channel to get your message out. Now back to the question of where paid fits in to the convergence of search and social. Social Media – Paid. SearchPaid.

Wiki 178
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The truth in online health communities

Harp Interactive

When BP was confronted with the daunting challenge of managing the PR crisis after the oil-spill they didn’t just buy expensive TV spots and full page newspaper ads. They bought negative keywords for paid-search, quickly created micro-sites and devoted Facebook & Twitter pages for their message, all this to negotiate the narrative.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

How are consumers and b2b decision makers using social media in their buying processes? In this must-read post for anyone in B2B marketing, Courtney Wiley reports that “the B2B buying process is fundamentally changing.&# Nine out of ten B2B buyers say that when they’re ready to buy, they’ll find vendors.

Research 210