Convince & Convert

JULY 29, 2012

B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Even The Social Media ROI Cookbook includes little discussion into social’s critical role in loyalty and retention.

ROI 140

ROI Social Media Social CRM Survey 140

Convince & Convert

MARCH 8, 2012

But in terms of employer branding and the brand loyalty and creating awareness and driving the agenda in the container shipping industry. I think, long- term, that’s a smart play. Eric: Yeah. I think you are on point there in terms of Google’s ability to capture the long tail in terms of the smaller advertisers.

Company 120

Company Instagram B2B Survey 120

Buzz Marketing for Technology

FEBRUARY 12, 2014

For a big-box apparel retailer, for example, free shipping can prove effective in rewarding high-value customers and cultivating loyalty among a brand’s average customers. This tactic can help you optimize the customer experience to drive customer engagement, loyalty, conversions and revenue consistently for the long haul.

Apparel 236

Apparel iPad Mobile Loyalty 236

Webbiquity SMM

APRIL 29, 2014

Writing that “Today, superb, consistent content best serves your customers and leads to increased loyalty and bottom-line results,” Deborah Hanamura explores a baker’s dozen considerations for content marketing strategy, including social, SEO, PPC (“Great Pay-Per-Click advertising requires great content.

Brands 204

Brands SEO Press Release Engineering 204

Convince & Convert

AUGUST 25, 2010

Because of the commerce potential (subscriptions, coupons) a Starbucks local ad network (possibly empowered by Yahoo’s sales force) might even be a revenue share, making it even more efficient for marketers than Google Adwords or Facebook ads. Experience=trust + loyalty, the formula is simple yet solving it takes work.

Facebook 144

Facebook Yahoo Collaboration Social CRM 144

Webbiquity SMM

AUGUST 26, 2010

4 Tips for B2B Marketing on Facebook by Mashable. Brian Carter uses this post along with a white paper and video to share more than four dozen tips and best practices for Facebook advertising, which he describes as a combination of “AdWords’ copywriting and analytics with image-oriented linkbait.&# by iMedia Connection.

Advertising 215

Advertising Facebook Marketing B2B 215

Convince & Convert

JUNE 16, 2010

Whether B2B or B2C, customers are buying based on what they need. They’re marketing-oriented but highly operational and often aimed at creating loyalty by improving customer experience. It’s more about demand creation. These winning strategies key on usefulness and value-creation. All rights reserved.

Social Media 120

Social Media Strategy Mobile Consultant 120