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Direct Marketing Observations

Advertising

YouTube

This weeks #SocialMedia Tweetchat Topic: Destruction of the Media Industry: Will We Be Better Off In the Long Run?

Direct Marketing Observations

FEBRUARY 9, 2010

Online advertising was banners and e-mails. Last year, people spent six billion minutes on Facebook , downloaded one billion YouTube videos and logged over 1.4 The following is the guest post by Paul Gillin: As we head into the second decade of the new millennium, it’s amazing to think how much has changed in such a short time.

Industry

Industry Aggregator Crowdsourcing Wikipedia

A Need to Redefine Brand Lift

Direct Marketing Observations

APRIL 13, 2012

Vizu which partnered with DIGIDAY on the survey defines brand lift as the following: Brand Lift is defined as the percentage increase in the primary marketing objective of a brand advertising campaign. Same with Twitter, Facebook, Youtube and traditional blogs. But does that definition correlate to digital correctly?

Brands

Brands Metrics Survey Advertising

Direct Marketing Observations

This weeks #SocialMedia Tweetchat Topic: Destruction of the Media Industry: Will We Be Better Off In the Long Run?

A Need to Redefine Brand Lift

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