Adam Sherk
NOVEMBER 20, 2014
Many are moving to setups in which the full content is accessible on the main page and that is the only URL that can be indexed. Viewability – advertising viewability has become a top priority for publishers, which has the consequence of altering the content-to-ad ratio above the fold.
Adam Sherk
OCTOBER 8, 2009
Even when the engines do a reasonable job of filtering out duplicates in their results, sites are essentially shooting themselves in the foot by splitting internal and inbound links to a particular piece of content across multiple URLs. Appending tracking codes to URLs (e.g. ?xid=rss xid=rss or ?cid=top-stories)
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Adam Sherk
APRIL 24, 2012
Note that for The Daily Mail, The Guardian and The Financial Times the PageSpeed tool was redirected to the URL for the US version of their home page. So the US URLs were used in the comparison. One-Year Gains and Losses.
Adam Sherk
OCTOBER 14, 2015
The open source nature of AMP is a plus but I’m not a fan of having to create separate URLs. The use of sponsored content and native advertising also continues to increase as publishers look for additional sources of revenue. App Indexing and App Store Optimization.
Adam Sherk
MARCH 8, 2012
Tweet text formatting has improved since I wrote Make the Most of Your Retweet Buttons but I still regularly come across issues with: Missing URLs. This might relate to the packaging or even selection of content and it can tie into advertising sales and conversion rate optimization too.
Adam Sherk
JANUARY 20, 2010
Newspapers and magazines survive through advertising and newspaper sales. The advertising has gone elsewhere and they want to charge for News? UPDATE: For those interested in more actual information, NYTco. Ask an optician and he will tell you why. It happens. So Mr Murdoch and Co How are things in FairyLand?
Adam Sherk
APRIL 4, 2011
On news and content sites sudden, significant changes in page load time are often related to advertisements or third-party implementations. The 92 rating is actually for [link] which is the URL that the Google tool was redirected to). So which sites are now the best performers? April 2010 Change. 1 dailymail.co.uk 92 80 15.0%.
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