Social Media Strategery

APRIL 3, 2014

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. The traditional buckets of marketing, advertising, and public relations seem so quaint now. Weber Shandwick created MediaCo , a new unit focused on content marketing, native advertising, and digital media buying.

Syndication 103

Syndication Marketing Advertising SEO 103

Social Media Strategery

MAY 11, 2012

Seemed especially fitting for me as I've railed against traditional advertising ("look at me!! It has really changed the way I think about business, branding, public relations, and advertising. " Unfortunately, to many, this is still revolutionary thinking in the advertising, marketing, and even PR industries.

Brands 133

Brands Advertising Communities Buy 133

Social Media Strategery

DECEMBER 7, 2011

Social media is becoming a much larger aspect of PR and present practitioners with new tools to use, but they are not one in the same. And finally, I will recognize that good public relations isn’t about manipulating media coverage – it’s about helping an organization create and maintain stronger relationships with all of its stakeholders.

Press Release 125

Press Release How To Organization Collaboration 125

Social Media Strategery

JANUARY 20, 2014

According to a recent Advertising Age article , Facebook reports: “Content that is eligible to be shown in news feed is increasing at a faster rate than people’s ability to consume it.” As a result, pricey monitoring and analytics tools will be migrating from the wish list to the approved budget. Paid sponsorships.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Strategery

MARCH 1, 2010

But now, with social media such a huge part of public relations , advertising, marketing, sociology, and even biology , it’s becoming even more important that the next generation not only understands how to use social media, but how to use it for more than just organizing fraternity mixers or keeping in touch with your classmates.

Gov 2.0 91

Gov 2.0 Social Media Class Wiki 91

Social Media Strategery

AUGUST 18, 2010

Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. Now, fast forward five years and advertising is now found on social media sites such as Facebook, Twitter and YouTube, making everyone’s lives a lot easier. The feedback was awesome. Lauren Vargas Sr.

Education 135

Education Social Media Gov 2.0 Class 135

Social Media Strategery

NOVEMBER 9, 2012

A few weeks ago, I was talking to some college students about PR, advertising, living in Chicago, and the work I'm doing at C-K. Check out my budget spreadsheets and staff forecasting tools! They loved hearing about the work that we've done with Corona, Porsche , and Cedar Fair. You want to get really excited about PR?

Skills 120

Skills Project Press Release Wireless 120