Visually SM

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Interactive posts for social media: how to approach and engage your audience

Visually SM

Therefore, amid the decline in the engagement of social networks such as Facebook and Instagram — with their mysterious algorithms —, it became necessary to invest more and more in a format capable of holding attention, which would result in positive metrics for the success of a page. Segment content for each social media.

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What a Brand Advocate Is and Why Your Company Needs One

Visually SM

Traditional advertising is still powerful, but it is based on what a company intends to transmit. Among all advertising possibilities, people’s opinion is certainly worth much more than paid campaigns. You could, for example, share consumers’ comments on social networks. Encourage UGC.

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Which social media channels should your brand be present?

Visually SM

As you are probably aware, each social media platform caters to a type of audience and content, and you should consider that when building your strategy. Twitter focuses more on news and current events, while Instagram is a visual social network, filled with videos, pictures, and testimonials.

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One Social Media Metric to Rule Them All

Visually SM

Before I get into which stat is the most important and spoil the whole surprise—as if you couldn’t just scroll to the bottom—I want to discuss some of the other metrics that still play a crucial role in social media marketing , and why they’re still extremely important for you to keep tabs on. . Post Count.

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One Social Media Metric to Rule Them All

Visually SM

Before I get into which stat is the most important and spoil the whole surprise—as if you couldn’t just scroll to the bottom—I want to discuss some of the other metrics that still play a crucial role in social media marketing , and why they’re still extremely important for you to keep tabs on. . Post Count.

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From Baseball Cards to Happy Meals: Lessons From the History of Microcontent

Visually SM

Micro-content is by nature promotional, meant to encourage an action or elicit an emotion from a consumer, but is not an outright advertisement. As technology became more sophisticated, photographs became a feature of trade cards, and the advertising component became more subtle. Baseball cards. Since 1886. Since 1953.

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