Advertising, Report, Sentiment and Social CRM

Social media personalization: The opportunity and risks to consider

Sprout Social

JANUARY 9, 2024

According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. To reach (and exceed) these high standards and make social media personalization a reality, you need a way to integrate customer data —including social data—in one place.

Social Media

Social Media Sentiment Data Team

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

JANUARY 2, 2013

Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” iMedia Connection ). B2B Lead Blog ).

Social Media

Social Media B2B Marketing SEO

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

FEBRUARY 23, 2010

One company I know of discovered that after two or three months of customer-retention-focused outreach answering questions and resolving issues via social media, their brand's negative sentiment was increasing in the monitoring tool. Didn't make it any more fun to send the reporting around, though. Gravity Garden [link].

Social Media

Social Media Strategy Social CRM Company

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

(disclosure: MarketingProfs is a client) Their State of Social Media Marketing report – a comprehensive survey of more than 5,000 marketers – is filled with more than 225 charts and graphs about all things social media. This chart shows usage of five major social outposts by organization type.

Social Media

Social Media B2B Strategy Consultant

Social Media Marketing Tools: The Complete 2022 Guide

Hootsuite

SEPTEMBER 16, 2022

How to conduct a social media sentiment analysis. How to do a competitive analysis on social media. Social media reporting tools. Social media reporting tools give you the ability to create professional social reports to share with team members and stakeholders. Social media chatbots.

Social Media

Social Media Tools Marketing Analytics

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. I took a widely circulated research report and made it actionable.

Social Media

Social Media Strategy Influencer Social CRM

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media results can’t be measured False.

Social Media

Social Media Strategy Consultant Web 2.0

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. I mirror your sentiments. What do you think? One caveat though.

Questions

Questions Social Media Consultant Education

4 Strategies for Improving Social Engagement

Convince & Convert

DECEMBER 31, 2015

Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. Schedule Social Posts to Save Time. You should, too.

Engagement

Engagement Strategy Social CRM Hashtag

4 Steps to Boost Your Social Media Engagement

Convince & Convert

SEPTEMBER 30, 2015

Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. Free Up Precious Time with Auto-Scheduling. You should, too.

Engagement

Engagement Social Media Social CRM Hashtag

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? How frequently will you need to create reports or check the filters? Also, the ability to tag sources and posts for later reporting or creating listening streams is often important to consider. In other words, how accurate does it need to be? Great resource.

Social Media

Social Media Radian6 Strategy SM2

10 effective social media automation tools to use in 2023

Sprout Social

DECEMBER 20, 2022

If you feel like posting, replying to followers and manually generating reports on every social media account you own is too much, we agree. The good news is that with social media automation tools, repetitive or manual tasks that took you hours are now done within a few minutes. Customer care.

Social Media

Social Media Tools Sentiment Small Business

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. Further, there have been some reports of issues with accuracy in the geo-location feature) Twitter lists, while useful for categorizing people to follow, haven’t really taken off either.

Social Media

Social Media Strategy Foursquare Social CRM

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

AUGUST 3, 2010

Facebook reports that consumers are 3 times more likely to connect their Facebook accounts on an e-commerce site, than will create a new account on those sites. I particularly liked your sentiment on building one's marketing program on rented land, especially regarding content-copyright. It’s flat-out awesome.

Social Media

Social Media Facebook Marketing Consultant

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

AUGUST 3, 2010

Facebook reports that consumers are 3 times more likely to connect their Facebook accounts on an e-commerce site, than will create a new account on those sites. I particularly liked your sentiment on building one's marketing program on rented land, especially regarding content-copyright. It’s flat-out awesome.

Facebook

Facebook Consultant Social Media Sites

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Awareness, recall, positive sentiment, “engagement&# and buzz aren’t enough to overcome this mercenary reality. It’s more about demand creation.

Social Media

Social Media Strategy Mobile Consultant

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

There was also a lot of talk (especially among the big brands) on operationalizing social media, and creating true best practices for how to thrive in a real-time world where every customer is a reporter. link] themaria Hi Jay, I echo the sentiment that you express here. P.S. Great meeting you in person! Not bad for a first try!

Social Media

Social Media Strategy Conference Eventful

Social Media Informer

Social media personalization: The opportunity and risks to consider

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Trending Sources

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Social Media Marketing Tools: The Complete 2022 Guide

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

4 Strategies for Improving Social Engagement

4 Steps to Boost Your Social Media Engagement

Convince and Convert Blog: Social Media Strategy and Social Media.

10 effective social media automation tools to use in 2023

Convince and Convert Blog: Social Media Strategy and Social Media.

3 Ways Facebook is Killing Your Website | Social Media Marketing.

RIP 3 Ways Facebook is Killing Your Website

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

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