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The Tune-Up Of TV

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Three-quarters of the estimated five million homes that don't get TV signals over the airways or through cable, satellite or telecommunications companies have televisions anyway. They more than made up for that by spending more time watching material recorded on DVRs or on the Internet through TVs, computers and mobile devices."

Nielsen 95
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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

Trend #7 – Make a Mobile Version of Your Website! SMART mobile phones and tablets are taking over and have changed the way we do everything in our lives. We share our lives, immediately as they happen, via mobile. People are accessing your website from mobile devices more than you know! Source: Mobile Marketer).

Trends 279
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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

The mark consists of a blue geometric design consisting of two loops, and the word META in black.”). Trademark number 97097363. Goods and Services Description.

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"Digital Marketing" Is Not The Same As Marketing

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Last week, Advertising Age published the article, Advice From CMOs: Stop Saying 'Digital' and Practice Straight Talk. From the article: "'Stop using the word digital,' said Zaid Al-Qassab , chief brand & marketing officer of telecommunications group BT. Don't confuse digital marketing for new advertising strategies.

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The Social Media Fatigue Myth

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Social Media truly went mobile and local. It turns out that Social Media niches never became as popular of a concept (at least, not yet) as the platforms filtered down to the local level through mobile connectivity. It seems like mobile and local is where much of the new innovations in Social Media are coming from. foursquare.

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What Keeps The Chief Marketing Officer Awake At Night? - Part 3

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A very senior Chief Marketing Officer at one of the largest telecommunications companies in North America leaned over my shoulder after someone mentioned the famed Gartner report at an event, and sighed, "if I hear about this report one more time, I am going to blow a gasket. digital advertising. internet advertising.

iPad 100
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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

Social data insights and real-time analytics provided by Spredfast allow companies in the world to deliver impactful social media advertising. After marketing your products online, the system will measure your performance to make sure that you are using the best advertising methods. The pricing of the software ranges from $8.33