Social Media Strategery

OCTOBER 3, 2018

In 1999, Rick Levine, Christopher Locke, Doc Searls, and David Weinberger said the Internet would turn markets into conversations, audiences were actual human beings, and companies would come down from their ivory towers to create meaningful relationships. It became another place for brands to push out advertising.

Social Media 86

Social Media Marketing Loyalty ROI 86

Social Media Strategery

MARCH 1, 2018

In exchange, all we ask is you provide us with a list of partners we can contact to see if they’re interested in purchasing advertising in the issue. Thanks to the popularity of native advertising and the shrinking of editorial departments, this pay-for-play approach is becoming more prevalent, and sadly, more accepted.

Advertising 63

Advertising Buy Issues Journal 63

Social Media Strategery

MAY 25, 2013

You’ve just graduated with a degree in communications, advertising, PR, or marketing, and have joined the thousands of other grads in competition for hundreds of entry level jobs and internships. It’s a tough market out there and I don’t envy the position you’re in at all. Most have a LinkedIn profile.

Press Release 124

Press Release Tumblr Advertising LinkedIn 124

Social Media Strategery

APRIL 7, 2012

I attended the PRSA Digital Impact Conference last week, and like many PR events, it had a mix of really great presentations but I also noticed the continuation of a disturbing trend throughout our profession – laziness. Laziness disguised as "social media best practices" and cool new tools.

Press Release 139

Press Release Conversation Social Media Flickr 139