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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. What does CPC mean? CPC stands for Cost Per Click.

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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. What is programmatic advertising? How does programmatic advertising work? Source: Choozle.

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How Much Do Facebook Ads Cost? (2022 Benchmarks)

Hootsuite

The biggest thing you can do to lower your Facebook advertising cost is within your control: Measuring your performance and tweaking your campaigns with data-driven decisions. Bonus: Get the Facebook advertising cheat sheet for 2022. Some industries are more competitive than others for ad space, which affects the cost of advertising.

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7 Must-Have Keyword Monitoring Tools For Every Marketing Strategy

Keyhole.co

Trend analysis Keep in check what’s popular right now and use those keywords to get more traffic. PPC advertising If you use paid advertising to promote your website or product, keyword monitoring will save you bucks. Social media marketing Get more out of your social media campaigns to promote your brand.

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Last Minute Additions to Your 2018 Social Media Strategy

Ignite Social Media

The channels are competing for your video content and thus launching new features to keep marketers engaged. Additionally, we have noticed that CPC costs have been increasing as more advertisers begin to spend money on the platform. Influencer marketing will continue to grow in 2018. Use Pinterest for Search.

Strategy 133
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The Benefits of Facebook Offer Ads

Ignite Social Media

Some were geo-targeted which would garner a higher Cost-Per-Click (CPC) than traditional Traffic campaigns with a “Shop Now” Call-To-Action (CTA), but were still strong campaigns. In addition, keep yourself up to date on the latest news and trends in social media by subscribing to our e-newsletter, Social You Should Know, below.

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An Update on TikTok’s Self-Serve Ad Platform

Likeable

We hadn’t written anything publicly on TikTok advertising since 2019 , and the world has changed. So here’s what else you need to know about advertising on TikTok. By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?) Metrics like CPM, CPV, and CPC compete reasonably well.