Remove Advertising Remove Loyalty Remove Social Graph Remove Social Networking
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Social Branded Applications – build it once and leverage on several social networks

Buzz Marketing for Technology

Expo Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens). Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!)

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Putting In The Time

Twist Image

The growth of content marketing and native advertising also validates this. brand loyalty. native advertising. online social network. paid advertising. social graph. social insight. social scale. Suddenly, brands are telling stories in a more personal, human and connected way.

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Brain Crack, Innovation, Leadership | Bare Feet Blog

Bare Feet Studios

Yes Facebook is big but it is also incredibly noisy and same issue with a real conflict in the interests of the user, the advertisers, and of course the spam, troll, and hacking issues. To your point that free+advertising is and old and dying way of doing business, less and less people are tolerant of advertising in free mechanisms.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. million followers on Twitter? Take your email lists, and use Flowtown to determine who within your customer base has a Facebook account.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Billions and billions of dollars are spent on advertising. And with social media targeting, advertisers can be that much more efficient with their messages. Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink. JF : Hyper-targeting.

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What does the future of decentralized social media mean for marketers?

Sprout Social

The fediverse, a portmanteau of “federation” and “universe,” is made up of decentralized social networks. It’s similar to the metaverse , but here’s the distinction: Instead of interconnected worlds fueled by augmented reality (AR) and virtual reality (VR), the fediverse consists of interoperable social networks.

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Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host. .