Adam Cohen

JUNE 8, 2010

The technologies that are available influence traditional marketing tactics already. Take these examples: 50% click through rate increase in paid search when consumers were exposed to influenced social media and paid search ( comScore & GroupM study ). In some cases, they magnify each other. Tweet This! Email this to a friend?

Social Media 236

Social Media Paid Search comScore Posterous 236

Adam Cohen

AUGUST 24, 2010

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. They have an “old school&# brand that has been around for ages, and have deep roots in the traditional marketing days where the advertising industry boomed. Tweet This!

Company 231

Company Social Media Posterous StumbleUpon 231

Adam Cohen

JULY 16, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

Badge 201

Badge Disqus Web 2.0 Retail 201

Adam Cohen

JULY 12, 2010

Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. How is our market share today vs. a year ago, and how will a new program help influence that? People are the fuel behind social media, which is really just tools and tactics.

Research 265

Research Social Media Marketing Retail 265