Janet Fouts

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Advertising Is Not Content Marketing

Janet Fouts

And Content Marketing is not Advertising. It’s a hard thing to beat into a marketer’s head sometimes. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more. Most bloggers intimately know their market. Here’s the thing.

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Diversity and Inclusion at HP- #mindfulsocial with @dailyslate

Janet Fouts

Coupling her global marketing, branding, communications, and diversity and inclusion experience, with a deep passion for social entrepreneur and leadership development, she has led key efforts to address the digital divide and build a sustainable enterprise in Senegal, West Africa.

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Should you start a Google+ page for your business?

Janet Fouts

Go to the Google search engine and type in Toyota+ to see what I mean. They participated in the land rush to get their Google+ pages defined and then many of them went right back to traditional marketing methods. I dutifully added the circle to my feed and now the feed is clogged up with an incredible amount of direct advertisements.

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