Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279

B2B Marketing Mobile CPM 279

Small Business Mavericks

FEBRUARY 10, 2015

I ran across an interesting statement in Liv Longley’s post on Search Engine Journal. Her list of 3 Digital Marketing Trends That Will Start in 2015 reads like this: Video and image-based marketing will be very important — unless your particular audience is very interested in words over pictures. What do you think?

Advertising 70

Advertising Journal Trends Survey 70

The Realtime Report

JULY 20, 2012

via Search Engine Land. Do Facebook Mobile Ads Work Better Than Twitter’s? Facebook mobile ads are more successful than Twitter’s, according to a new report by TBG Digital. Facebook mobile ads are more successful than Twitter’s, according to a new report by TBG Digital. Posterous: 3.9 million members.

Social Networking 183

Social Networking Mobile CPM Tumblr 183

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. YouTube advertising statistics. Over 70% of YouTube views are on mobile.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Social Media Strategies Summit

SEPTEMBER 3, 2020

The 2000s was the rise of mobile that placed the power of the internet and desktop computers in the palm of your hand. However, before you can begin to understand how technology like Voice is going to impact you as a marketer it is important to understand what “Voice” is as a technology and why it is important. What is Voice?

Real Estate 156

Real Estate Marketing Skills Domain Name 156

The Social Media Incubator

DECEMBER 22, 2014

This is the mantra of social networks in today’s digital advertising age. As Facebook’s organic reach continues to shrink, online marketers are flocking to buy ads in order to get messages to their target audience. Pay to play. While that continues, you can almost count on 2015 bringing more of it. Google Plus gone?

Marketing 182

Marketing B2B Engineering LinkedIn 182

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. YouTube and You Tube Advertising. Why the explosion of video content?

Video 133

Video Marketing Vimeo YouTube 133

Hootsuite

JUNE 11, 2020

Brands advertise on YouTube because it’s the world’s second most popular website, drawing 2 billion logged-in visitors a month. But let’s be upfront: YouTube ads aren’t the most intuitive part of your social media advertising strategy. As an advertiser, you only pay when viewers choose to keep watching past those first 5 seconds.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Socialmedia.biz

JANUARY 17, 2017

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. AMP leads mobile publishing. Post by Anna Rodriguez.

Mobile 60

Mobile Content Open Source Apple 60

Bill Hartzer

JULY 22, 2010

In support of their clients and account teams, the Account Director develops key client relationships, develop and deliver marketing strategies and program/campaign development, and provide supporting business analysis. Provide strategic and marketing guidance and leadership to client. Responsibilities. Qualifications/Skills.

Engineering 100

Engineering Marketing Skills Analysis 100

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. They must get their branding right while addressing their target market on the different platforms where they hang out, and with the exact type of messaging they expect to hear.

Influencer 288

Influencer Brands Policies Privacy 288

SocMed Sean

JUNE 23, 2017

Robert is a content and marketing specialist at one of the leading essay writing companies. He graduated with honors from Columbia University with a degree in Marketing and Advertising Previously, he worked as a content marketing manager for a tech software firm. This expectation holds true for mobile apps, as well.

Organization 182

Organization Mobile Apple SEO 182

Twist Image

APRIL 24, 2016

There has been a long-standing statement that, "people hate advertising." In actuality, "people hate bad advertising." Digital advertising brings with it many sets of bigger and scarier issues: tracking, fraud, viewability, ad blocking, programmatic, retargeting, and more. How big of a growing market is ad blocking?

Advertising 40

Advertising Automotive Retail Mobile 40

Pam Moore

APRIL 14, 2017

billion daily active users on Facebook, it’s no surprise businesses large and small are hopping on the business marketing engine that Facebook has become. One very important factor for success on any social network including Facebook, is visual marketing. Marketers are getting smarter at using visuals.

Template 167

Template Templates Facebook iPad 167

Harp Interactive

AUGUST 26, 2010

The following information is taken from a survey of 137 brand marketers and ad agency professionals that point to a significant investment in social media marketing programs in the next 12 months. Of the marketers surveyed: 63% have already implemented social media marketing programs, and. Who Is the Target Customer?

Study 285

Study Social Media Survey Conference 285

Bill Hartzer

AUGUST 25, 2012

ClickMotive, a company that provides digital marketing solutions for the automotive industry, is looking for SEO Specialists to fill a role as part of the Search Team supporting car dealers in their Search Engine Optimization and Online Marketing efforts. Staying current on Search Engine Optimization and Online Marketing topics.

Engineering 96

Engineering SEO Automotive Insurance 96

Bill Hartzer

OCTOBER 13, 2011

Such web pages, with heavy advertisements on top of their page, are being hit hard by Google. It would appear that many search engines are trying to gauge the relative influence of Facebook and Twitter users, and as the report puts it: “These changes could lead to likes becoming as important as links in the algorithms.” Remove the no.

Engineering 120

Engineering SEO Mobile Report 120

Small Business Mavericks

SEPTEMBER 21, 2015

One might be tempted to think that, since YouTube is the second largest search engine online, video marketing is an over-used–or, at least, widely used–form of online marketing. As of January of this year, content creation has the second largest share of digital marketing budgets.

Video 70

Video Marketing Case Study Mobile 70

Twist Image

NOVEMBER 29, 2016

There was a time when I thought all display advertising was "meh." . I was there when search engine marketing first became a thing. I was there when the IAB came online, and standards became part of the formalization and validation of this advertising channel. Most of the time, display advertising is an afterthought. .

Advertising 40

Advertising Publishing Engineering Cost 40

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

YouTube 145

YouTube HootSuite Marketing Video 145

Twist Image

APRIL 24, 2014

Not the best question that a marketing professional should be asking, but bear with me on this. The price of advertising (or anything, for that matter) is typically predicated on value. At a more fundamental level, advertising has always been based on the scarcity model. Now, think about digital advertising. Gone forever.

Cost 78

Cost Advertising Analytics Price 78

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

Twist Image

AUGUST 1, 2014

Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. Here are the 7 deadly sins of digital marketing in 2014. A lack of mobile. Website is not responsive. The statistics don''t lie.

Marketing 105

Marketing Analytics Mobile Paid Search 105

Twist Image

AUGUST 20, 2013

We need to forget about the idea of mobile marketing and start focusing on smart marketing. It''s not about three screens (TV, Web and mobile) or four screens (some people like to say that the tablet is the fourth screen). When mobile is less about where you are and much more about who you are.

Marketing 109

Marketing Mobile B2B Apple 109

Oktopost

OCTOBER 23, 2019

Here at Oktopost, we’ve seen some interesting marketing updates in the digital and social spaces. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Waiting to see how this changes things for marketers.

Marketing 110

Marketing YouTube Overview Instagram 110

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. YouTube and You Tube Advertising. Why the explosion of video content?

Video 100

Video Vimeo Marketing YouTube 100

Pixlee

DECEMBER 22, 2021

Today, businesses that don’t leverage the internet for sales lose customers, potential revenue, and market share. . The point is: ecommerce is growing quickly, and you can’t market without it. Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022.

UGC 52

UGC Marketing Mobile Review 52

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Twist Image

DECEMBER 9, 2016

all together now: "advertising is here to stay.". Advertising is not going anywhere. Advertising is not dying. Advertising is not being replaced by anything (sorry, content marketers). Advertising is changing. Content marketing will replace advertising? I hate advertising. It's a fact.

Advertising 40

Advertising Mobile Journal LinkedIn 40

Sherrilynne Starkie

MAY 11, 2013

Zoomers are the youth market of 30 years ago, the post-war population bubble. According to the Pew Internet & American Life Project , for the first time ever, more than 50% of older people are internet users and an even higher share have mobile phones. Content marketing is king. Marketing to Boomers on Mobile?

Travel 295

Travel Mobile Newsletter Project 295

Twist Image

JULY 8, 2011

Call it banner advertising or call it display advertising, if you look at the data: consumers are just not that into it. But then I realized that display advertising is in a way worse position because the advertising doesn't happen in consecutive order. Obviously, not all display advertising fails.

Advertising 104

Advertising Conference Mobile Discount 104

Twist Image

JULY 5, 2016

Today, one of my favorite online publications, Digiday , published the article, Does advertising even work any more? Advertisers may not like that consumers don't "engage" with their ads. For all of the problems that advertising - as an industry - faces, make no mistake about it. Advertising spend has increased over time.

Advertising 56

Advertising Course Industry Mobile 56

Adam Sherk

OCTOBER 14, 2015

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. Hosted and Mobile-Specific Article Formats. As a user I like the new hosted and mobile-specific article formats, be that Facebook Instant Articles , Apple News Format or Google’s AMP project.

SEO 100

SEO Syndication Marketing NoFollow 100

Hootsuite

JANUARY 30, 2020

billion mobile phone users , up 2.4% Download the complete Digital 2020 report to learn where to focus your social marketing efforts and how to better target your audience. trillion hours using mobile phones over the past 12 months. But, for various reasons, marketers can’t reach all of these users using Facebook advertising.

Social Media 145

Social Media HootSuite Report Advertising 145

Twist Image

FEBRUARY 13, 2013

What is "native advertising"? If you're looking for marketing jargon in 2013, look no further than "native advertising." " But there's a debate about just what, exactly, the advertising industry means by "native advertising. " We do need a unified definition here.

Advertising 80

Advertising Adwords Publishing Guidelines 80

Twist Image

OCTOBER 14, 2011

Are you a marketing professional or an advertising professional? The majority of marketing professionals that I meet aren't really marketing professionals at all. The majority of them are advertising professionals. In the end, we're still being asked about the ROI of Digital Media like it's an advertising campaign.

Findability 107

Findability Marketing Loyalty ROI 107