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5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. Meanwhile, half of Twitter’s top 100 advertisers appear to have fled the platform since its takeover by Elon Musk. billion in 2022. Image source.

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How To Create a Strong Social Media Advocacy Program

Hootsuite

What is social media advocacy? Social media advocacy is a way to leverage the social networks of the people who like you and/or are invested in your continued success : your customers, employees, business partners, influencers, and more. UGC acts as a trust signal, taking your brand authenticity to the next level.

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What a Brand Advocate Is and Why Your Company Needs One

Visually SM

Traditional advertising is still powerful, but it is based on what a company intends to transmit. Among all advertising possibilities, people’s opinion is certainly worth much more than paid campaigns. You could, for example, share consumers’ comments on social networks. Encourage UGC.

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Duolingo’s Social Media Strategy: A Shockingly Hilarious Adventure

Keyhole.co

Of course, the Duolingo social media strategy would have been incomplete without including YouTube and the OG social network Facebook. Direct engagement with the audience An audience-centric approach is one of the core components of Duolingo’s social media strategy. million followers.

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3 Simple Ways to Encourage Your Audience to Create More User-Generated Content

Pixlee

One of the most overlooked practices that can exponentially grow your social media audience (while improving ecommerce metrics) is implementing User-Generated Content (UGC). Not only does UGC create a considerable amount of reach on social media, but it also facilitates a space for audience engagement. The best part?

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Now, there are all kinds of devices that allow individuals to put pictures up without having to make comments or even bring up their own social networks. Holistic media and commerce.

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How to Dress Up Your Content For Halloween

Ignite Social Media

If your brand specializes in retail or other consumer goods, flash sales, special deals, promotions and exclusive discounts are all great ways to connect with your community and inspire them to click. Retailer H & M advertised a spooktacular sale on their website with an eye-catching themed GIF that fit both their brand and the holiday.

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