Direct Marketing Observations

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The Reality of Social Currency

Direct Marketing Observations

One of the tougher jobs on any given days in the digital space is the curation and or the creation of good content. Erich Joachimsthaler : They have done well by building on key drivers of social currency mainly conversation, advocacy and affiliation (#cakeface instagram, etc).

Loyalty 226
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10 social sites you might have missed

Direct Marketing Observations

It’s essentially a mobile advertising and lead generation tool for real estate sales and marketing professionals. Teneros has created a product called Social Sentry which provides corporations the ability to monitor the social networking communications of their employees. 7) Tungle is cool. Thanks guys!

Sites 170
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Competing with Free

Direct Marketing Observations

I remember asking a small business owner once why they kept advertising in magazines and newspapers when the results were so poor and their answer was that they had no other options. The internet and the emergence of social networks have created an atmosphere of chasing free wherever it may be. Try this: a) Value your content.

Compete 162
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The top 10 social sites, links and posts you might have missed this week!

Direct Marketing Observations

Paul Chaney shot this out today; Deliver your content to the social web with dlvr.it. I loved this post 7 reasons social media agencies are like advertising agencies; 8 reasons they’re not by Rob Petersen. Read this interesting piece on how social media marketers rig the social media machine.

Sites 164
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Social Media Specialists Are No Longer Needed

Direct Marketing Observations

Or where the title of the promo piece was as important as the content contained within? Or better yet, when was it asked of PR practitioners that they had to understand the value of making connections with people in social networks? Things are changing. or starting blogger outreach campaigns ? I’ve evolved and so have you.

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It’s Time to Rethink Facebook

Direct Marketing Observations

You want to leave because you feel like your data is not safe, the customer experience is not what it used to be and you’re creeped out by the contextual advertising and oh yea, the political vitriol. And then there’s that whole contextual advertising thing taking place on the social network.

Facebook 170