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FEBRUARY 18, 2018
Scott Gerber is CEO of The Community Company , an organization that builds and manages community-driven programs for media companies and global brands. Scott believes that we should never diminish the power of our social capital, and we should be constantly making deposits to ensure that the account keeps growing.
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AUGUST 10, 2012
If I can understand what Lee is saying (and it's not very clear), it sounds like he is saying that traditional advertising is dead (as we have known it to date). This is what the article says: "Traditional marketing - including advertising, public relations, branding and corporate communications - is dead. But they are.
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Firebelly
MAY 17, 2012
The true story is that every non profit (or any other company) can achieve more if they have a guerrilla mindset and use the resources they have. Where does social marketing fall into your approach? The greatest capital that any business has is their human capital, often used to refer to employees.
Buzz Marketing for Technology
DECEMBER 15, 2009
Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Social Media is not like the dotcom rush to build a website and have a group of long haired people running it in a corner of your organization. Social is a process that has the power to transform your entire organization.
Convince & Convert
JUNE 22, 2010
New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? If anything, social media is MORE important for B2B companies than it is for B2C companies.
Convince & Convert
JUNE 30, 2010
If we’re not using the available data (made even richer by the coming ubiquity of “like&# ) to boost relevancy of our social and email communication, our fans will gravitate toward companies that are. It’s time to start thinking about social media the same way. Because relevancy = respect.
Convince & Convert
MARCH 6, 2012
And then Jay, I started hearing about all these companies that were actually using it. Disney, Audi, Revlon; these are not schlock companies, so I got really interested in it. But there are good examples of companies using Klout for promotional purposes or influence or outreach. This is something new.
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