Direct Marketing Observations

NOVEMBER 20, 2013

That is, the comeback campaign sought to activate loyalists and fans through various efforts on social networks. The category requires constant and always-on top of mind marketing/PR buzz and it is hard to sustain such effort on social channels alone, and media advertising which is relatively expensive and not sustainable.

Loyalty 226

Loyalty B2B Metrics Curation 226

Direct Marketing Observations

AUGUST 24, 2011

There was also a time where I used to do nothing but manage PPC campaigns until it just became part of each clients overall web marketing strategy. or starting blogger outreach campaigns ? Marcom people need to know social, marketing, writing, PR, email marketing, advertising and design. We all did something before social media.

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

JULY 16, 2010

I loved this post 7 reasons social media agencies are like advertising agencies; 8 reasons they’re not by Rob Petersen. If you’ve been living in a digital cave then chances are you’ve been missing an amazing social media marketing awareness campaign being done by Old Spice this week.

Sites 164

Sites Instant Messaging SEO Social Media 164

Direct Marketing Observations

APRIL 13, 2012

Vizu which partnered with DIGIDAY on the survey defines brand lift as the following: Brand Lift is defined as the percentage increase in the primary marketing objective of a brand advertising campaign. But does that definition correlate to digital correctly? Marketers consider it to be the one worthy metric. She’s right.

Brands 166

Brands Metrics Survey Advertising 166

Direct Marketing Observations

JANUARY 25, 2019

You want to leave because you feel like your data is not safe, the customer experience is not what it used to be and you’re creeped out by the contextual advertising and oh yea, the political vitriol. And then there’s that whole contextual advertising thing taking place on the social network. I know I don’t.

Facebook 170

Facebook Social Networking MySpace Comparison 170