Ari Herzog

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How Tampon Company Kotex is Real Online

Ari Herzog

What’s wonderful about Kotex online is their campaigns are not limited to YouTube, Facebook, and Twitter — but they’re also on Tumblr, Pinterest, and Google+. So, uhh, why are TV advertisers showing me #KotexForReal commercials? I’d call the #KotexForReal campaign a success, wouldn’t you?

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How Twitter Gentrified a City Intersection

Ari Herzog

The below photograph was taken last month and shows the same parking lot but instead of different advertisers on the billboard and mural, Molson M blends digital art with traditional advertising. The above photograph was uploaded to a Google Maps server in June 2009. You will also notice a block of small print toward the bottom.

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Commentary on Search Engine Marketing

Ari Herzog

There seems to be a general agreement on SEM being a complex combination of SEO and PPC to varying degrees of focus on each of the above, depending largely on the set of goals set for the campaign. I believe that the proper combination between the two will create the right hybrid campaign.

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Helping You Communicate Better

Ari Herzog

Take your pick of advertising, marketing, public relations, and information technology firms and you will find their ideal client is a private enterprise or a nonprofit. Visit 451 Marketing , Abraham Harrison , Mechanica , or Schneider Associates to get a taste. The key is that you seek help to communicate better. Thank you for reading!

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Win a Copy of The Facebook Marketing Book

Ari Herzog

Want to win a free copy of The Facebook Marketing Book , a 262-page softcover guide that provides easy-to-follow advice and illustrations on profiles, groups, pages, applications, advertisements, events, and other Facebook etiquette you need to succeed? For instance, the profile interface (from.

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Who I Am and What My Business Does

Ari Herzog

Thumb through the client portfolios of advertising, marketing, and public relations firms and you will find their target customer is a private enterprise. We help our clients understand the challenges posed by the internet, the importance of precise writing, and how and why to raise online awareness. Why AH&A Exists.

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Trump Says

Ari Herzog

Stop giving Candidate Trump free advertising. Stop giving his campaign free Google rank by popularizing his name every time he speaks. It’s important to tell readers what the President says but not in the headline. Especially not during an election season. Don’t sensationalize the headline.

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