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The Benefits of Facebook Offer Ads

Ignite Social Media

With the ability to offer a discounted dollar amount, percentage, or even a buy-1 get-1 free offer, all of it can be utilized through an offer ad. You also have the option to put a certain cap of offers available, whether for inventory supply or to increase buying intent, this can be utilized as well. Key Learnings.

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13 Ways for Bloggers to Make Money with Advertising

ProBlogger

I’ve had a few people ask for clarification around the Advertising section, and what all the options there mean. Cost Per Click (CPC). Now AdSense do a combination of CPC and CPM ads—they mix them in. When you sell a text link on your site, the person buying the link is usually doing it for search engine ranking purposes.

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10 Ways to Woo Would-be Advertisers on Your Blog

ProBlogger

That will not only help increase traffic to your blog: it will also attract advertisers to buy ads. but to make that a reality, you need to know how advertisers are evaluating your site. Here are ten factors that would help you understand what the advertisers consider before they’ll approach you about buying ad space.

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7 Simple Ways to Lower Your Facebook Cost Per Click

Hootsuite

Did you know that running Facebook cost-per-click advertising campaigns opens up your business to reach a potential audience of 2.11 Now under the Meta umbrella, Facebook cost-per-click advertising has long been a trusted strategy for growth when combined with organic content. What is cost-per-click advertising on Facebook?

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Tips & Best Practices for Reddit Ads

Ignite Social Media

Advertisers are starting to allocate more of their marketing dollars to Reddit. If you’re interested in joining the conversation, here’s what you need to know about Reddit’s current advertising offerings. In 2019, Reddit shifted from a CPM to a CPC buying model. This year, the platform is expected to hit $212.5

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Organic vs. Paid Social Media: How to Integrate Both into Your Strategy

Hootsuite

The major social networks are reporting some ups and downs in their revenues as many brands pause their advertising, either to save money during an economic downturn, or to take a moral stance against hate speech. For instance, Facebook’s CPC went down from 11 cents to 9 between January and March alone. Read on to learn more.

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Of 4,200 Visitors Driven by a Facebook Ad, How Many Should Convert?

Jon Loomer

I have long warned Facebook advertisers about the potential pitfalls related to types of optimization and broad audience targeting — particularly when used together. But, it’s a situation advertisers will often find themselves in, and the discovery of misleading results can be alarming. You may not buy today.

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