Direct Marketing Observations

FEBRUARY 25, 2011

I know it’s based on The notion of group buying shares and likes and tweets but still…Can we be that precise on the value of a share or a tweet? billion to advertise on social networking sites this year. In 2011, its global presence is something multinational advertisers can’t ignore.”. I don’t know.

Facebook 178

Facebook Social Networking Widget Advertising 178

Direct Marketing Observations

OCTOBER 27, 2011

Does giving stuff away for free make you eventually buy stuff? I’ve often said that the majority of people that follow brands on Facebook do it not because they are supposed brand champions but purely because they are hoping to get something out of the engagement. Consumers snap up free stuff because it’s free.

Compete 162

Compete Case Study Social Networking Small Business 162

Direct Marketing Observations

FEBRUARY 9, 2010

Online advertising was banners and e-mails. Big media brands dominated the Web. Comcast said it would buy NBC. I’ll add a couple of thoughts directed squarely at the corporate side of this discussion that relate to content, trust and brands. With that, think about your company for a minute and the brand/s you represent.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143