Janet Fouts

OCTOBER 2, 2013

And Content Marketing is not Advertising. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more. That hurts the credibility of the influencer as well as the brand. It’s a hard thing to beat into a marketer’s head sometimes. Far from it.

Advertising 182

Advertising Content Marketing Press Release 182

Janet Fouts

JULY 4, 2020

Coupling her global marketing, branding, communications, and diversity and inclusion experience, with a deep passion for social entrepreneur and leadership development, she has led key efforts to address the digital divide and build a sustainable enterprise in Senegal, West Africa.

Project 144

Project Training Education Engineering 144

Janet Fouts

JUNE 18, 2015

Everybody’s talking about the latest in a series of interactive advertisements that use surprise, shock and often fun to stand out and get their message across. Watch it here: There have been other great examples of this type of advertising. Do you remember the brand or just the gag? My question to you is this.

Airlines 70

Airlines Advertising Campaign Types 70

Janet Fouts

DECEMBER 30, 2014

I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses. They’re social. This makes relevant content and ease of finding it crucial.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Janet Fouts

DECEMBER 2, 2011

Unless you’re a big brand with Google Direct Connect you don’t own the page name. So why do all the big brands have Google+ pages then? But what about a smaller brand? What are the big brands doing with their Google+ pages? Are there brands doing a good job on Google+? That’s the really sad part.

Google 132

Google HootSuite Feed Feedly 132

Janet Fouts

OCTOBER 15, 2012

Yesterday was a momentous event in advertising history. Every new bit of content you create adds to the overall volume of buzz out there about your brand. Felix Baumgartner achieved the world record for his jump from 120,000 feet and broke the sound barrier with speeds recorded over 800 MPH, all backed by Red Bull.

Marketing 144

Marketing Eventful iPhone YouTube 144

Janet Fouts

FEBRUARY 27, 2013

Just this week his engagement earned him an unsolicited compliment from an Advertising Age editor, who also appears to be a subscribing customer. Increasing brand loyalty (83.9%). A quick look at his Twitter stream will demonstrate, it’s not just lip service, he’s actively engaged. Communicating a company’s mission and values (82.5%).

Social Media 142

Social Media Survey Loyalty Apple 142