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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

STEP 2 : Determine the reporting period your organization wants tied to brand awareness. Note : A brand monitoring tool makes it easier to track every time someone mentions you on social media, with or without an @mention. Audience Growth Rate measures the speed at which your brand’s following increases on social media.

Metrics 112
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7 Must-Have Keyword Monitoring Tools For Every Marketing Strategy

Keyhole.co

Brand monitoring Keep track of what people say about your brand online, and try using those keywords to improve your image with brand monitoring. PPC advertising If you use paid advertising to promote your website or product, keyword monitoring will save you bucks.

Tools 52
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5 Tips To Boost Sales With Proper Data-Driven Social Media Strategy

Keyhole.co

Hardly anything defined Facebook success more than access to its users’ data and the capability to turn it into advertising dollars. The main reason to use cross-channel marketing in your media strategy for business is to ensure your audience is constantly seeing your brand. For example, the average CPC in Facebook is $0.97

Data 108
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5 Ways To Boost Sales With A Data-Driven Social Media Strategy

Keyhole.co

Hardly anything defined Facebook’s success more than its access to user data and its capability to turn it into advertising dollars. Use cross-channel marketing The main reason to use cross-channel marketing in your media strategy for business is to ensure your audience is constantly seeing content from your brand. Not convinced?

Data 52
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10 Best Facebook Competitor Analysis Tools

Keyhole.co

Competitor analysis also enables you to learn from another brand’s mistakes and avoid those in your social media marketing plan. As Facebook has a vast population of social media advertisers, analyzing every KPI manually is not an effective method. Provides CPC and CTR data. 10 Best Facebook competitor analysis tools.