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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

These critical moments are known as the First Moment of Truth (or FMOT), and they determine whether or not all the advertising and promotion marketers have invested will pay off. According to a Bazaarvoice study, 80% of online reviews on a given retail site are written by the top 20% of the site’s most committed and loyal customers.

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Selling on Instagram: Everything you need to know

Sprout Social

Social commerce is on the rise too, with 63% buying from social in the last year. Platforms such as Bazaarvoice , Pixlee and Dash Husdon each represent all-in-one social selling tools for brands interested in turning their Instagram accounts into storefronts. Instagram is booming for brands right now. Shoppable Instagram tools.

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12 Ways to Incorporate Your User-Generated Content on Different Channels

Social Media Strategies Summit

Indeed, 82% of consumers would be more inclined to buy from brands incorporating UGC in their marketing initiatives, with 86% saying they’re more likely to buy from brands that publish user-generated content — compared to just 12% who say the same about influencer content. Any abandoned cart email is better than none at all.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. What should they promote?

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Social Pros 27 – Jeremiah Owyang and Rebecca Lieb

Convince & Convert

Eric : This stat of the week came by way of Ian Greenleigh of Bazaarvoice , who basically emailed Jay saying, “Hey, check out this data. That’s why we kind of came together, this New York advertising and social Silicon Valley to look at this report, paid owned and earned together. Eric : I do, I do. Jay : Uh-oh.

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

I think you are on point there in terms of Google’s ability to capture the long tail in terms of the smaller advertisers. A lot of people have bought Facebook ads on a cost-per-click basis so now they’re saying, “You know what? I think, long- term, that’s a smart play. Eric: Yeah. Eric: Yeah.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Based in Minneapolis, Abby is Senior Manager Creative Services at Best Buy, and also Board President at FamilyWise, a non-profit organization that provides programs for families that encourage self-determination, self-sufficiency, and healthy family lifestyles. ” ‘Nuff said. Abby Bailey. AbbyBailey. Beth Comstock. bethcomstock.

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