Buzz Marketing for Technology
JUNE 5, 2013
According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. 38% comparison shopped online. 36% checked out the brand/manufacturer’s website. 31% read online endorsements, reviews or recommendations.
Sprout Social
SEPTEMBER 30, 2021
Social commerce is on the rise too, with 63% buying from social in the last year. Platforms such as Bazaarvoice , Pixlee and Dash Husdon each represent all-in-one social selling tools for brands interested in turning their Instagram accounts into storefronts. Instagram is booming for brands right now. Shoppable Instagram tools.
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Social Media Strategies Summit
SEPTEMBER 28, 2023
Indeed, 82% of consumers would be more inclined to buy from brands incorporating UGC in their marketing initiatives, with 86% saying they’re more likely to buy from brands that publish user-generated content — compared to just 12% who say the same about influencer content. Any abandoned cart email is better than none at all.
Webbiquity SMM
AUGUST 23, 2010
Can social media costs be justified on the P&L, so that as belts get ever tighter in this stagnant economy, these projects and tasks can be spared the budget axe? You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different?
Webbiquity SMM
MAY 10, 2011
Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.
Convince & Convert
AUGUST 2, 2012
Eric : This stat of the week came by way of Ian Greenleigh of Bazaarvoice , who basically emailed Jay saying, “Hey, check out this data. But at the same time, there’s a corresponding rise in content marketing , which is not no cost, but it’s certainly lower cost than most things involving a media buy.
Convince & Convert
MARCH 8, 2012
A lot of people have bought Facebook ads on a cost-per-click basis so now they’re saying, “You know what? Week after that, Ian Greenleigh from Bazaarvoice is going to be our guest so we’ve got all kinds of amazing things coming up on Social Pros and we thank you for your support. Eric: Yeah.
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