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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. 8 Steps To Become A Brand Publisher by B2B Marketing Insider.

Strategy 226
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5 Advanced Lessons from Content Marketing World 2013

Writtent Blog

You think your B2B company’s product or services are boring? Think of traditional marketing campaigns – often, advertisers would work hard to get an idea just right, and then distribute it in mass quantities on billboards, print ads, radio, and television. Start Iterating. Dan Fielder of Sticky Content doesn’t think so.

Content 72
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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution. And our tests indicate gorilla suit advertisements convert poorly. Most direct marketing advertisement methods (paid search, etc.) deliver poor ROIs for content advertising.

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How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. At first, the approach of many was, “hey, free advertising!” ” Prologue: The Reign of Print.

B2B 318
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Is Social Media Becoming Boring?

Techipedia: Tamar Weinberg

Although, I have been in advertising for many years I am new to the social media space and still have so much to learn. Reply BuzzStream Todd April 16, 2010 at 12:44 pm I think Cheryl sums it up. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. I don’t think so!

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25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. Simply, there is no epicenter to your marketing any more — not the advertising, not the website, not the store, not the social channel.”

SEO 192
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] [link] Adrientweet Kurrently va révolutionner la recherche en couplant les résultats Twitter avec ceux de Facebook ! link] (via @Kriisiis) [link] Ari Herzog It is fair to presume that Twitter users know their updates are indexed and viewable outside of Twitter.com. It's wicked fast and being able to pull from Fbook is huge. So far so good.